Snapple has lost it's personality, it is no longer the underdog brand with the wackiest flavors. To solve that we came up with a campaign around a new mysterious Forbidden Fruit flavor. We explored what is considered forbidden - or tabu - and created "Snapple Forbidden Films", a website where users can produce their own fruit porno. The website would be forbidden, locked, therefore the only way of accessing it was by using the Snapple cap "click" sound. To activate the campaign we introduced a faux-zine called Juice that'd come inside real magazines. The faux-zine would have articles that mock the over-sexualized content magazines have these days. It was a cool way we found to provoke the culture and catch people's attention.