A mix of excitement and fear takes over when you’re assigned to help craft the “good-bye” of one of the most iconic athlete of all time. Gatorade asked us at TBWA\Chiat\Day to join forces and help Derek Jeter say the right words of farewell. We co-wrote a letter—printed on a full page of the New York Times days after his last game— thanking New York City for everything, and that without it nothing would have had been the same.
A mix of excitement and fear takes over when you’re assigned to help craft the “good-bye” of one of the most iconic athlete of all time. Gatorade asked us at TBWA\Chiat\Day to join forces and help Derek Jeter say the right words of farewell. We co-wrote a letter — printed on a full page of the New York Times days after his last game — thanking NYC for the immense support and scrutiny, and that without the ruthless, yet inspiring nature of the city, nothing would have had been the same.